Madison Banks (Philadelphia, PA) MT&T Bank (NYC), NY Community Bank (NYC) and Paragon Federal Credit Union (NYC) all participated in this large-scale ATM promotion. Sweepstakes was advertised on all ATM receipts during 3rd Quarter of 2003. Winner received two tickets to the show, and hotel accommodations.

Sought out promotional partnerships with area financial institutions to support the branding of Broadway production of THE BOY FROM OZ in this neighboring Metropolitan NYC area.

HHC oversaw all aspects of the promotion including negotiation with hotel sponsor, administrative, creative, media and relations between promotional partner and production.

Client received approx 1.2 million impressions during the run of the promotion, at no cash cost to the client.