A) CHICAGO "Church" Fans. Fans were distributed to every customer on the Gray Line Double Decker tours, with a distribution of 150,000.

B) Gray Line Double Decker Tour Guide - CHICAGO 4-color ad in the guidebook with a distribution of 600,000.

C) Gray Line Visitor Center - CHICAGO advertising on 3'x3' backlit duratron in the Visitor Center, above the ticket desk.

CHICAGO sought out a partnership with a tourist destination that would allow maximum exposure and highest media value, at little cost to the client. As one of the city's premier tourist companies, Gray Line and its media programs were suited to the clients needs.

HHC oversaw all aspects of the promotion including creative, administrative and media.

In a season when the decreased tourist market affected the revenues throughout New York city, CHICAGO directly benefited from this three-tiered promotion, and the client maintained a solid popularity amongst the tourists that traveled to NYC. Tourists and locals saw the fans at every turn, and the client benefited from hundreds of thousands of impressions within the Times Square area.