HHC created a promotional partnership with Starz Encore Group correlating with the upcoming release of CHICAGO THE MOVIE on Starz. Promotion centered on a large sweepstakes with national scope to excite and inform potential consumers. Client was included in visual and copy branding on all promotional pieces including:

A) On-Air Billboard spots

B) Produced radio spots

C) Inserts in billing Statements

D) Live press events

E) Internet/website links

Prize included "Win A Trip to New York" and "Win A Trip to London" to see CHICAGO live.

HHC sought out a national partnership with national television network to provide promotional exposure supporting client's branding during Jan/Feb, a historically slow sales period.

HHC facilitating all aspects of the promotion including administrative, creative, media, negotiation with partner and conduit for relations between promotional partner and production.

Sales figures and impression reports have yet to be tabulated, as this promotion has not reached completion.