NJ TRANSIT is the nation's third largest provider of bus, rail and light rail transit, linking major points in New Jersey, New York and Philadelphia. HHC negotiated a multi-tiered promotion that highlighted the diversity of the partner's services, while celebrating the richness of the client's status as a trusted and embraced New York City landmark event. Client was featured throughout the entire 3-month campaign, in every piece of copy and art, at no cost to the client.

Exposure included:

A) PRINT - Client received placement and mention in all newspaper ads supporting this campaign. Papers include The Bergen Record and The Star Ledger.

B) RADIO - Client featured in all produced radio commercials. Stations included: WABC, WAXQ, WCBS, WLTW, WPLJ and WQCD.

C) OUTDOOR - Client featured on bus wraps, bus station posters, railway posters, on-board signage, seat covers, and crash cushions.

D) WEBSITE - Client featured on partner's website with special discount for NY Transit riders. Promotion page was visited by 90,000 users/7,000,000 hits per month.

E) PRESS EVENTS - Client featured in numerous press conferences with key government officials including Govenor McGreevey, Senator Latutenberg and Secaucus Mayor Just.

HHC oversaw all aspects of the promotion including negotiation of partnership, creative, administrative and media.

HHC facilitating all aspects of the promotion including administrative, creative, media, negotiation with partner and conduit for relations between promotional partner and production.

CLIENT received over half a billion impressions to our targeted market during the length of the promotion. Partnership perfectly matched the client's current strategic campaign and supported the client's one primary message in the marketplace - that PHANTOM OF THE OPERA is EVERYONE'S favorite New York City event.