CASE PROFILES: CHICAGO THE MOVIE

Chicago The Movie

CASE PROFILE
Client: CHICAGO THE MOVIE
Promotional Partner: STARZ ENCORE GROUP

Profile:
HHC created a promotional partnership with Starz Encore Group correlating with the upcoming release of CHICAGO THE MOVIE on Starz. Promotion centered on a large sweepstakes with national scope to excite and inform potential consumers. Client was included in visual and copy branding on all promotional pieces including:
A) On-Air Billboard Spots
B) Produced radio spots
C) Inserts in billing statements
D) Live press events
E) Internet/website links

Prize included "Win A Trip To New York" and "Win A Trip To London" to see CHICAGO THE MUSICAL live.

Strategy:
HHC sought out a national partnership with national television network to provide promotional exposure supporting client's branding during Jan/Feb, a historically slow sales period.

Implementation:
HHC facilitating all aspects of the promotion including administrative, creative, media, negotiation with partner and conduit for relations between promotional partner and production.

Results:
Sales figures and impression reports have yet to be tabulated, as this promotion has not reached completion.

 

 

 

 

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