CASE PROFILE: THE BOY FROM OZ

The Boy From Oz

CASE PROFILE
Client: THE BOY FROM OZ
Promotional Partner: ATM PROMOTION

Profile:
Madison Banks (Philadelphia, PA) MT&T Bank (NYC), NY Community Bank (NYC) and Paragon Federal Credit Union (NYC) all participated in this large-scale ATM promotion. Sweepstakes was advertised on all ATM receipts during 3rd Quarter of 2003. Winner received two tickets to the show, and hotel accommodations. 

Strategy:
Sought out promotional partnerships with area financial institutions to support the branding of Broadway production of THE BOY FROM OZ in this neighboring Metropolitan NYC area.
Implementation:
HHC oversaw all aspects of the promotion including negotiation with hotel sponsor, administrative, creative, media and relations between promotional partner and production.

Results:
Client received approx 1.2 million impressions during the run of the promotion, at no cash cost to the client.

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