CASE PROFILE: I LOVE NY THEATER

I LOVE NY THEATER

CASE PROFILE
Client: I LOVE NY THEATER
Promotional Partner: VARIOUS

Profile:
Negotiated the over $3,000,000 in donated advertising for this campaign resurrect the Broadway industry after 9/11.

AIRPORTS:
AIRPORTS DIOS part 1 - Production of 3000 backlit dioramas donated.
AIRPORTS DIOS part 2 - "Dioramas" and "Spectacular" placement at over 250 locations nationwide. Began 10/01/01

TELEVISION:
WWOR, WABC 7, WLIW 21, FOX 5, TIME WARNER CITY CABLE - all agreed to run League "I LOVE NY THEATER" spot at no cost
E! ENTERTAINMENT TELEVISION 1- ran :10 "I LOVE NY THEATER" spot at no cost

PRINT:
DAILY NEWS - full-page 4c ads
HX - full-page 4c ads
LGNY - full-page 4c ads
VENUS MAGAZINE - full-page 4c ads
JEWISH WEEKLIES (4 papers) - ran full-page ads
NEWSDAY - Bargain Hunter column "Go to Broadway" story
THE VILLAGER - full-page b&w ads
NIGHTLIFE MAGAZINE - ran 1/3 page ad in October 2001 issue.

TOURIST:
APPLEVISION - created "News" piece about the Broadway fundraiser that would incorporate the "I LOVE NY THEATER" ad, footage of the mayor saying "Go see a show" and b-roll from the participating shows.
CONCIERGE - fax blast to 300 concierges

RADIO:
WBAI - (Out FM) ran editorial and PSA
WESTWOOD ONE/Shadow Traffic - Ran :10 second traffic sponsorships, and adding "I LOVE NY THEATER" to editorial.
ANYTHING GOES RADIO - ran PSA
WTBQ - ran PSA
WRCR - ran PSA
WRNJ - ran PSA
WINE - ran PSA
WBAI - ran PSA
WMJC - ran PSA

ONLINE:
Citysearch.com - Promoted discounts
DealsOnBroadway.com - Email blast to base of 150,000
EDIFACE.com - Email blast to base of 15,000
Arrivemagazine.com - Ran free banner ads, link to website
HX.com - Ran free banner ads, link to website
WPLJ.com - Ran free banner ads, link to website
WMJC.com - Ran free banner ads, link to website
NYCvisit.com - Ran free banner ads, link to website
Timessquarebid.com - Ran free banner ads, link to website

RETAIL:
EASY EVERYTHING - World's largest Internet café in Times Square - Ran free banner ads, link to website.

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